KFC’s newest celebrity colonel is perhaps is most difficult to recognize, thanks to a coating of gold that goes way beyond typical commercial makeup to emphasize its newest flavor, Georgia Gold Honey Mustard BBQ.
Actor Billy Zane dons the colonel’s white suit, black tie and black shoes for KFC’s newest limited-time flavor push. Otherwise, he appears to be completely gold. He walks through a gold office complete with a gold goldfish and chicken on a gold tray in the Wieden & Kennedy spot, set to air starting Sunday.
“Billy has this playful irreverence that he plays in characters on the big screen that we needed for this colonel’s personality,” KFC Chief Marketing Officer Kevin Hochman said of Mr. Zane, perhaps best known for his role in “Titanic.”
KFC’s Georgia Gold Chicken is the chicken chain’s twist on regional mustard-based barbecue sauces, often served on pork in parts of Georgia and South Carolina. KFC also knows honey mustard and BBQ are hits with its fans. The chain’s two most popular dipping sauces are BBQ and honey mustard, Mr. Hochman said Wednesday as he prepared for the product’s launch party, fittingly being held at New York’s GoldBar.
Kevin Hochman, Chief Marketing Officer, KFC, said, “Our KFC Georgia Gold is like no other fried chicken you’ve ever eaten. At USD5.49 it’s a lot cheaper than real gold. And a lot tastier!”
Both Georgia Gold and Nashville Hot are available exclusively at participating KFC restaurants for a limited time.
KFC, like many other fast feeders, leans on limited-time products to lure diners. In fact, the latest launch from KFC comes as Taco Bell, a sibling chain within Yum Brands Inc., will introduce the Naked Chicken Chalupa, its twist on fried chicken soon.