The iconic and world’s #1 naturally carbonated water – Perrier, will beavailable in India and be officially distributed exclusively by Hindustan Liquids PVT. Ltd. by late 2016. Thebrand will be available in the entire major Metropolis encompassing Mumbai, New Delhi,Hyderabad, Chennai, Bangalore, Kolkata and the tourist state of Goa. The initial launch phase will be supportedby brandambassadorsandchannelactivationteamsworkingwithArijitBose,accreditedastheTop25 Bartender in Drinks World Asia and founder of the Bar BackCollective.
Vikram Dhall, Managing Director of Hindustan Liquids commented “The addition of Perrier tothe Hindustan Liquids portfolio of brands demonstrates the capability of the business tohelpglobal brands secure license agreements in India and, more importantly, the strategic andoperational infrastructure to grow such iconic brands with a sustainable and responsible footprint. Weare delightedtobepartneringwithNestleWatersandtheteamatBarBackCollectivetohelpgrowthe Perrier brand throughoutIndia”.
Thedemandstrategyistofocusonsecuringdistributioninalltheleadinghotels,restaurantsand cafés in the major Metropolis and communicating the ‘extraordinary’ values of Perrier.Dhall commented: “We have recently agreed several major Perrier listings with Taj Hotels Resortsand Palaceswith100hotelsand62locationsthroughoutIndiaandNewDelhibasedhotelcompany Oberoi, which operates over 30 luxury hotels in India; this is in addition to already supplyingMarriott, Hilton, Leela & ITC group ofhotels.
BharatThakrar,Co-FounderofHindustanLiquidsadded“Perrierisaglobaliconintheworldof premiumnaturallycarbonatedwaterandinnovationinthecategoryispartofthePerrierDNA.The classic Perrier glass bottle is a core part of the Hindustan Liquids portfolio, in addition, wearedelightedtobelaunchingthenewslimcanvarietytowardstheendoftheyear;thisprovidestheon- trade and off-trade with endless possibilities to drive 24 hour consumption ofPerrier”.
Plannedforlate2016isamajorbrandawarenesscampaignincludingoutdoor,experientialand Perrierpop-upcafé’salldesignedtoengageconsumersonhowtoenjoyPerrierthroughouttheday based on a range of signature serves, from healthy thirst quenching drinks that wake you up tomore sophisticatednon-alcoholiccocktails.Dhallcomments,“WorkingwithpartnerslikeNaturesBasket, we are making Perrier more accessible to consumers who are looking for premium waterbrands.
PerriertheWorld’s#1naturallycarbonatedwater,presentinmorethan140countries,startedits adventurein1863whenNapoleonIIIpublishedadecreegrantingtherighttooperatethenatural spring.Recognizedgloballyforthequalityofitstasteandtherefreshingsensationsthatitprovokes with the strength of its bubbles. Perrier has only one brand promise: ‘to be the ultimaterefreshment and sensorial stimulation for intense pleasuremoments’.
Perriercanbeenjoyedbyitself,howevermixologistsaroundtheworldhavebeenusingPerrierfor morethan70yearsduetoitshighqualitycomposition;ithaszerocaloriesandnaturallybigintense bubbles, this along with its low mineral content preserves the original flavor of thedrink.
Throughoutitshistory…itsadvertisingcampaigns,itsinnovationsanditscollaborationswithpeople such as Andy Warhol, have made Perrier a global icon. It remains one of the most legendary brandsof our time. A drink with an inimitable DNA and offbeat nature, always meant to travelworldwide.
HindustanLiquidsisastrategicinvestmentpartnershipthatintegratesunrivaled strategic capability in developing emerging markets throughout Asia. We have exclusivedistribution agreements for premium brands in our core market, India, for brands such as Perrier. Ourcombined expertise in food & beverage, duty free, travel retail and premium off and on-trade makesHindustanLiquids a leading business in these rapidly growingmarkets.