Costa Coffee & leading Indian publishers HarperCollins India have announced a tie-up for promoting reading & also for the release of its books at Costa Coffee cafes across the country. The association aims at bringing coffee and book lovers together. Fans and followers can also attend book launches and interact with their favourite authors during the “Author Meet n Greet Sessions”.
At the launch of Nikita Singh’s book “Like a Love Song” Mr. Virag Joshi, CEO & President, Devyani International Ltd. Said ‘”Costa takes pride in announcing this tie-up with HarperCollins. This initiative is a testament to the timeless relationship between books and coffee. I am sure that Beans ‘n’ Books will offer coffee aficionados a wonderful selection of coffee with an equally wonderful selection of books”
As a part of its Books ‘n’ Bean initiative, Costa Coffee, in collaboration with HarperCollins also plans to start a ‘Book Club’ at its cafes, wherein customers can enjoy book reading sessions and interact with authors besides a dedicated book space for coffee lovers to browse through a range of titles.
Even Author, Nikita Singh was excited to hear about this initiative. At the launch of her novel, at this bustling Costa Coffee, there were crowds all over the place sipping over the best of coffee and listening to her sensuous voice on the mic. Nikita read a few pages from her novel, after which people bombarded her with questions. She was happy to answer all of them and suggested the budding writers to read enough before they start writing.
I loved the way she explained and spoke on her book and her career so far. I will try and read this
novel with a cup of coffee in my hand sitting at one of the Costa coffee outlets.