Bollywood Actress & Celebrity Master Mom Sonali Bendre reveals the secret ingredient which helps her tide over her kitchen struggles at the Masterclass by FunFoods
Dr. Oetker, a leading purveyor of western cuisine in India, today launched its first ever advertising campaign for their brand FunFoods and announced Bollywood actress & Celebrity Master Mom, Sonali Bendre as the brand ambassador. With the launch of its ‘Food Mein Daalo Magic’ campaign, FunFoods reinforces its commitment to offer consumers the best products in the western sauces and spreads category.
To celebrate yet another milestone in its India success story, FunFoods organized a Masterclass at Hoppipola, along with Sonali where the western food magic was brought alive with delectable FunFoods sauces and spreads. Guests from Mumbai experienced the charm of Western gastronomy as Sonali and Oliver Mirza, Managing Director & CEO Dr. Oetker India, transformed ordinary food into scrumptious dishes with a western twist. The Masterclass took food enthusiasts on an experiential journey to discover FunFoods Mayonnaise as the secret ingredient to add magic in various dishes both western and Indian.
Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “At Dr. Oetker, it is our constant endeavour to introduce western flavours and cuisines to consumers across the country. We are thrilled to announce Sonali Bendre as brand ambassador for FunFoods and launch the first ever ad campaign ‘Food Mein Daalo Magic’. Sonali is a perfect fit for the brand as she epitomizes our brand ethos and we believe that the consumers will relate with her as she is a new age mother and also a career oriented woman. She understands the lack of quick appetizing food choices in daily life and knows that these are common across households in India. We are overwhelmed with the response received for the FunFoods Masterclass today and are delighted to introduce food enthusiasts to a new way of cooking through lip-smacking and innovative recipes with FunFoods products.”
Speaking at the FunFoods Masterclass, Sonali Bendre said, “I feel elated to be part of the Dr. Oetker family as I am a regular user of FunFoods Mayonnaise and their other sauces & spreads. My fridge is always stocked up with FunFoods products as it helps me create yummy and delicious food quickly at the convenience of my home. While I have always been passionate about cooking, I discovered a new passion to experiment with food on the set while shooting for the ad films. I look forward to work on more such campaigns with FunFoods for their other sauces & spreads in the future.”
Talking about the Masterclass Sonali added, “Today’s Masterclass was truly the most creative way to engage with the audience and induct them into the FunFoods world of sauces and spreads. I will try these recipes for my family very soon.”
The Masterclass began with Sonali discussing her kitchen woes with Oliver where she struggles each day to keep her son motivated to eat at home. Oliver then showed Sonali how to give her regular dishes a makeover using FunFoods sauces & spreads, thereby making the boring dishes more appealing for her family. The highpoint of the evening was Sonali’s transformation from a ‘mom’ to a ‘master-mom’ as she cooked, ‘Rotiliano’ and ‘Sandwicheto’, using FunFoods Veg and Tandoori Mayonnaise. Sonali then opened the floor to the audience, allowing them to experiment and create their own version of delicious western dishes – thereby bringing to life FunFoods’ proposition of ‘Food Mein Daalo Magic’.
The TV commercial will be released across India on 18th December 2015, featuring Sonali’s journey from being a ‘mom’ to a ‘master-mom’!
About Oetker Group and Dr. Oetker Food Division:
Oetker Group is a German conglomerate with six different business divisions namely food, beer and non-alcoholic beverages, sparkling wine, wine and spirits, shipping, banking and other interests. With about 25,000 employees, it is one of Germany’s largest family owned diversified industrial groups with a turnover of Euro 11 Bn. (approx.). The Oetker Group globally consists of more than 400 companies and has substantial interests in the food sector since 1891. Dr. Oetker is the market leader in Frozen Pizza, Home Baking and Muesli categories in Europe and is present in more than 50 countries across the world. The company enjoys an excellent reputation worldwide and has always been characterized by the highest standards of quality, taste and guaranteed (baking) outcome. The F&B division accounts for more than 50% of the revenues, with the annual turnover of the Food Division of Euro 2.6 billion as of 2014.
About Dr. Oetker India:
Dr. Oetker India, established in 2007, is a leading manufacturer of branded packaged food products with a focus on western food products. The company acquired Delhi based FunFoods Pvt. Ltd in December 2008 which has been present in the country since 1983. FunFoods is the market leader in Mayonnaise, Italian sauces, sandwich spreads, salad dressings and peanut butter apart from being present in other exciting categories. With three existing plants and a mega state-of-the-art manufacturing facility slated to be inaugurated in Rajasthan next year, Dr. Oekter enjoys a Pan India sales network. It currently has 57 products on the retail shelves. In 2015, Dr. Oetker embraced an umbrella branding strategy with Dr. Oetker being the endorser of FunFoods.
Their products are in very high demand for some of the biggest names in the food service industry like Pizza Hut, KFC, Subway, Domino’s Pizza, Dunkin Donuts, Chilies, Costa Coffee, Krispy Crème, and prominent hotels all over the country.
Compiled By : Vickrham (vicky)
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