Introduced primarily for British settlers in India, Kissan has been present in India since 1935. The UB group, under the Late Vittal Malya then, acquired Kissan from Mitchell bros in the year 1950. However, in 1993, Hindustan Unilever Limited took it over from the UB group. Since its launch, innovation has been the main approach. The brand introduced new formats of food, such as canned fruits and vegetables, baked beans, and the like. Over time, Kissan evolved to become the first ever fruit and vegetable brand in the country. From there onwards, the journey has been focussing primarily on real ingredients, fresh vegetables and fruits. Till date, this is the backbone supporting the brand. Trust, natural goodness, health, versatile and sweet taste were the core of all communications. The brand has always been associated with the colour red. As of today, Kissan, is more than a bottle of jam, ketchup and squash. It’s equivalent to kids loving what they eat and growing up happily. Brimming of natural goodness, Kissan keeps mothers and kids happy and smiling. The reassurance to mothers is that with their kids eating Kissan’s products, they will not have to worry about their kid’s growth. Apart from that, Kissan has always supported and continues to lend its support to mothers in making healthy, wholesome and delicious food items for kids. This takes us back to the roots of Kissan that are strongly built on the fact that growing up is an eventful and adventurous journey.
Kissan, one of India’s leading ketchup brands, has joined hands with the nation’s top casual dining destination, Pizza Hut to introduce a new spicy addition to their menu! Bringing to its customers an extraordinary Pizza experience, Pizza Hut now offers ‘The Ultimate Big Pizza, spiced by Kissan Twist’.
Team -Pizza Hut and Kissan India
With the launch of this platform, Kissan has continued to pioneer its thought leadership (demonstrated by campaigns like Kissanpur) by conceptualizing an innovative association with Pizza Hut which is India’s largest affordable casual dining restaurant and is renowned for its commitment to continuously innovate and provide its customers with great value. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 10 years in a row.
Pizza Hut which is India’s largest affordable casual dining restaurant and is renowned for its commitment to continuously innovate and provide its customers with great value. Its trademark dining experience has been recognized by Brand Equity to make it the ‘Most Trusted Food Service Brand’ for 10 years in a row. It offers a wide range of Pizzas, Appetizers, beverages & desserts at affordable prices across its dine-in restaurants and home delivery service.
Blind Tasting Contest with Chef Arjyo Banerjee
Chef Arjyo Banerjee with Ambika Sukumar (Member TWCI)
We , TWCI – The Writers Collective of India were invited for this launch at their flagship store at CP, New Delhi , this month. Whole marketing team of Kissan including Sairam Krishnamurthy (Head, Brand Development, Kissan India) as well as Pizza Hut including Chef Arjyo Banerjee (Head Chef, Pizza Hut India) were present for this event. We had loads of fun , as we all made Pizzas and did other blind tasting exercises. The Pizza which has been introduced with the fusion of Kissan Twist, is really good. We Indians have always used ketchup on our pizzas and this pizza has ketchup already in it. It’sa very tangy and sweet flavored experience and I personally loved the Non veg version (Ultimate) which has chicken keema with chicken and kofta with other toppings on it. The size and other ingredients are much more than the other pizzas of the same cadre. Very competitively priced at Rs.199/- onwards , this range is going to rock.
Staff (Store Operations) Pizza Hut , CP
The delicious ‘Ultimate Big Pizza, spiced by Kissan Twist’ is available in lip-smacking options. Vegetarian diners can choose from Ultimate paneer and Ultimate veggie, available with toppings like paneer, onion, sweet corn and jalapeno. Non-vegetarian patrons can go for the Ultimate pizza, available with toppings like chicken keema, chicken Kofta, capsicum, onion and red paprika. The delicious highlight of this pizza is its extra toppings with a zingy, spice sauce, made with Kissan Twist, which brings in the goodness of tomato ketchup infused with the spiciness of real chilies.
The new Kissan Twist range is available in two innovative and mouth-watering flavours – Chili Tomato and Sweet & Spicy. The Kissan Sweet & Spicy Twist marries spicy red chilies with juicy tomatoes to create the perfect balance of sweet and spicy flavor while Kissan Chilli Tomato Twist is made with hot green chilies, to give that extreme burst of spice………
Compiled and Coverage by : Vickrham (Vicky) TWCI- The Writers Collective of India email : firstname.lastname@example.org