MYNTRA AND DISNEY UNVEIL CONTEMPORARY INDIAN WEAR
COLLECTION INSPIRED BY MICKEY MOUSE
Anouk, Myntra’s ethnic fashion brand, unveiled a unique collection in collaboration with Disney India. Myntra and Disney India unveil contemporary Indian wear collection inspired by Mickey Mouse. Anouk is Myntra’s ethnic wear brand offering contemporary, beautiful women’s wear across all occasions. The range offerskurtas, CKDs and bottomwear in designs to complement the modern Indian women.
The collection, ‘Disney by Anouk’ infuses fun and contemporary elements in ethnic wear and is designed for Indian women who seek a contemporary or traditional styling. This first-of-its-kind offering from Anouk juxtaposes playful Mickey with trendy Indian silhouettes.
The collection was unveiled to style and fashion bloggers who saw the versatility of the collection first hand. India’s leading fashion designer and stylist Aki Narula was invited at the soiree to address the audience by selecting the best looks created by the bloggers. Sharing various style tips with the bloggers at the event, he said, “Indian apparel has seen a great deal of experimentation over the past few years with contemporary motifs, asymmetrical cuts and free flowing designs finding their way into Indian wear representing the changing taste of Indian women. I am very inspired to see the interpretation of the iconic Mickey Mouse character on Indian wear. It gives me great pleasure to be unveiling the stylish range of ethnic wear which is sure to appeal to chic Indian woman of today.”
Commenting on the launch of the collection, Abhishek Verma, Head, Myntra Fashion Brands, said, “We are excited to introduce a unique collection in Indian ethnic fashion along with Disney India. We believe this line will add a new dimension of contemporary chic to traditional ethnic fashion. We will continue to constantly diversify our offerings and help customers look good in every sphere and every occasion.” –
The collection consists of apparel with a vibrant spirit, complete with bright colours and highlighted with Mickey elements. It offers fashionistas trendy asymmetric dresses, colourful jackets, kurtas, jumpsuits, skirts, etc. The collection is priced between INR 1099 to 4999.
“Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion. With this ‘Disney by Anouk’ collection, Mickey will be seen in an all new avatar adding his unique charm to Indian women’s everyday wear,” said Abhishek Maheshwari, VP and Head, consumer Products, Disney India.
Myntra is among the leading e-commerce platforms in India for fashion and lifestyle products. He brand has partnered with over 1000 leading fashion and lifestyle brands in the country such as Nike, Puma, Adidas, Lee, Wrangler, Diesel, CAT, US Polo, FabIndia and many more to offer a wide range in latest branded fashion wear. It get over 90 million visits every month and services over 12,000 pin codes across the country.
Disney is the largest retails character licensor in the world with US$45 billion in character merchandising retails sales globally in 2013. Consumer products business included ‘ Toys, Fashion & Home, Food, Health & Beauty, Consumer Electronics, Stationery, Publishing and Retail Sales and Marketing the consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally appealing merchandise.